In this course, we explore the fundamental question 'Is this a good business?' and equip you with the skills to evaluate and analyze different business models. Through case-based learning, you will assess profitability, sustainability, and scalability across diverse industries, considering both financial and non-financial factors. Taking the perspective of CEOs, you will learn to evaluate performance, address key challenges, and identify strategic priorities to drive success. By focusing on established private companies, the course offers a broader perspective beyond VC-backed startups and large public companies in an economy. The course will feature many of the case protagonists allowing you to fully immerse yourself in the perspective of a senior executive. Co-taught by long-time partners at TA Associates. Prerequisites for non-GSB students: fundamental understanding of finance and accounting equivalent to FIN 201 and ACCT 210.
2 units · GSB Letter Graded
In this course, we explore the fundamental question 'Is this a good business?' and equip you with the skills to evaluate and analyze different business models. Through case-based learning, you will assess profitability, sustainability, and scalability across diverse industries, considering both financial and non-financial factors. Taking the perspective of CEOs, you will learn to evaluate performance, address key challenges, and identify strategic priorities to drive success. By focusing on established private companies, the course offers a broader perspective beyond VC-backed startups and large public companies in an economy. The course will feature many of the case protagonists allowing you to fully immerse yourself in the perspective of a senior executive. Co-taught by long-time partners at TA Associates. Prerequisites for non-GSB students: fundamental understanding of finance and accounting equivalent to FIN 201 and ACCT 210.
Offered in Winter 2026 at Stanford University.