This course will introduce Ph.D. students to a variety of topics in Quantitative Marketing. Students will read and discuss papers every week as assigned by the instructors of the course. The aim of this course is to give students exposure to a diversity of topics, and the skills to critically examine papers in these areas.
3 units · GSB Letter Graded
This course will introduce Ph.D. students to a variety of topics in Quantitative Marketing. Students will read and discuss papers every week as assigned by the instructors of the course. The aim of this course is to give students exposure to a diversity of topics, and the skills to critically examine papers in these areas.
Offered in Spring 2026 at Stanford University.