The course introduces students to the fundamentals of product management. Topics start with understanding customers and identifying the jobs that they need to get done. Next, possible solutions for these jobs are identified and tested. Finally, with real need and solutions verified, we assess technical feasibility, quantify the value to the customer, and market size. After presenting our new product recommendations to the corporate partner. And with their approval, we move forward and develop an MVP, business model, and what's next plan. We are one of the highest-rated classes on Carta across Stanford and only offered once a year. The class experience consists of two components: A hands-on product management project with a corporate partner where teamwork will challenge and reward your efforts: https://docs.google.com/document/d/1ObGj9mZb5-eW3WBQub7YqqeD0OvpbIJKyKu7KkMPnjg/edit?tab=t.0 Case-based classroom discussions of product management concepts and readings from industry thought leaders: https://canvas-gateway.stanford.edu/goCanvas.html You should take this class if you want: Real, hands-on experience in new product discovery and development; Applying advanced engineering and research to real-world product opportunities; Learn to take a product idea from initial hypothesis through validation, prototyping, and business modeling; Explore career paths that lead to product management roles; Work with real world companies on exciting projects and see them get deployed in the market Corporate Partners for Winter 2026: FANUC (one of worlds largest robotic company), Gruve AI (leading AI software company), Ninja AI (best in class AI agent operator layer), Verra Mobility (publically traded fintech company in the mobility space) and Doximity (Linkedin for Doctors). Application required - Google link (takes 5 minutes): https://docs.google.com/forms/d/e/1FAIpQLSeVs9XbKP-RAUvjwA2K31KVl639I6yWF9mI2vi--aJ8kVFFWg/viewform?usp=send_form Deadline for application: Nov 21st
3 units · Letter (ABCD/NP)
The course introduces students to the fundamentals of product management. Topics start with understanding customers and identifying the jobs that they need to get done. Next, possible solutions for these jobs are identified and tested. Finally, with real need and solutions verified, we assess technical feasibility, quantify the value to the customer, and market size. After presenting our new product recommendations to the corporate partner. And with their approval, we move forward and develop an MVP, business model, and what's next plan. We are one of the highest-rated classes on Carta across Stanford and only offered once a year. The class experience consists of two components: A hands-on product management project with a corporate partner where teamwork will challenge and reward your efforts: https://docs.google.com/document/d/1ObGj9mZb5-eW3WBQub7YqqeD0OvpbIJKyKu7KkMPnjg/edit?tab=t.0 Case-based classroom discussions of product management concepts and readings from industry thought leaders: https://canvas-gateway.stanford.edu/goCanvas.html You should take this class if you want: Real, hands-on experience in new product discovery and development; Applying advanced engineering and research to real-world product opportunities; Learn to take a product idea from initial hypothesis through validation, prototyping, and business modeling; Explore career paths that lead to product management roles; Work with real world companies on exciting projects and see them get deployed in the market Corporate Partners for Winter 2026: FANUC (one of worlds largest robotic company), Gruve AI (leading AI software company), Ninja AI (best in class AI agent operator layer), Verra Mobility (publically traded fintech company in the mobility space) and Doximity (Linkedin for Doctors). Application required - Google link (takes 5 minutes): https://docs.google.com/forms/d/e/1FAIpQLSeVs9XbKP-RAUvjwA2K31KVl639I6yWF9mI2vi--aJ8kVFFWg/viewform?usp=send_form Deadline for application: Nov 21st
Offered in Winter 2026 at Stanford University.