Business Design: Impact and Implications introduces business concepts and personal capabilities to designers critical to the development, launch, and success of new products and services in for-profit and social enterprises. Functionally, students will learn to build the business case for new products, including skills such as market sizing, cost estimation, P&L modeling, and raising capital. In addition, business functions such as marketing, growth, and product management and the role of designers in businesses will be explored through class visitors and case studies. Class projects, culminating in a final demo day to industry experts, will develop teamwork and effectiveness in live presentations, written communications, and video storytelling. This course is required for undergraduate students in Design and, as such, priority will be given to these students. If you are not in the BS Design program, instructor permission is needed for enrollment. Strongly recommended: DESIGN DESIGN 121 and DESIGN DESIGN 141.
3 units · Letter (ABCD/NP) · GER: WIM
Business Design: Impact and Implications introduces business concepts and personal capabilities to designers critical to the development, launch, and success of new products and services in for-profit and social enterprises. Functionally, students will learn to build the business case for new products, including skills such as market sizing, cost estimation, P&L modeling, and raising capital. In addition, business functions such as marketing, growth, and product management and the role of designers in businesses will be explored through class visitors and case studies. Class projects, culminating in a final demo day to industry experts, will develop teamwork and effectiveness in live presentations, written communications, and video storytelling. This course is required for undergraduate students in Design and, as such, priority will be given to these students. If you are not in the BS Design program, instructor permission is needed for enrollment. Strongly recommended: DESIGN 121 and DESIGN 141.
Offered in Spring 2026 at Stanford University.